Because comedians are more accurate than economists with a column
But they're also more trusted by consumers of their product. Which is a good thing.
I'm coming to the opinion that the core problem Krugman is having is that he has a column, which is nice in that it allows him to express opinions and attempt to influence policy. But he apparently has no editors capable of fact-checking him or willing to do so. Which is very bad. At least in a blog or a forum, there are comments which people can examine to see counter-arguments and perspectives immediately valuable to the topic at hand. NYT columns, not so much.
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