I could have told you this for free

more studies on the obvious

So Colbert is pretending to be a conservative if you're a "liberal" and is merely being funny if you're a conservative. Yes. Conservatives don't get the joke, what a shock. It's like the process for the Prestige, where the magician/performer must constantly live inside their act for it to work. The problem of course is did we really need a study to verify this? We've already seen how people with strong ideological opinions reinforce their beliefs in the face of criticism. And Colbert is critiquing the crazy lines of many conservative notions by taking them to extremes. Should we even expect conservatives to react with skepticism relating to their ideas and behaviors?