Water Cost $1. Knowing it came from the tap, priceless.

http://www.cnn.com/2007/HEALTH/07/27/pepsico.aquafina.reut/index.html

Of course, those of us in the know already knew most bottled water is merely tap water. Tap water in the US is actually cleaner than most bottled water simply because it is so heavily regulated to be that way, so it makes sense to simply bottle it up in a package and send it off to earn a pretty penny. I wouldn't recommend buying the stuff anyway unless several conditions are met. Is it real spring water. Is it for emergency purposes (like if there's a flood/hurricane/power outage). And is it in bulk and therefore dirt cheap. Otherwise, what a rip.